2014 France Attractiveness barometer: Lyon remains Paris's main challenger

13 June 2014

The 2014 barometer related to attractiveness in Europe was introduced by EY on 27 May 2014. Among various other data, it shows France's attractiveness. Its goal is to assess the competitivity of the French territory compared with other European territories, in terms of investments and companies establishements led by foreign investors.

Lyon is still a main choice for foreign investors

As during the previous years, Lyon is standing out from the rest of French metropolises. To the questions "What are France's most dynamic metropolises?" and "What French metropolises are able to compete with Paris and become enterprising cities of the future?", 57 % of investors replied Lyon, which places it 20 points ahead of Marseille/Aix-en-Provence (34 %) and Lille (21 %).

According to foreign investors, the metropolis of Lyon is therefore the most able to challenge Paris. Lyon keeps its rank of major dynamic hub when it comes to industry, sciences, services and culture in Europe.

In 2012, Lyon scored 60 %, and 49 % in 2011, which shows Lyon is a stable attractiveness hub for foreign investors.

The metropolitan influence

According to EY's study, the stakes of French attractiveness are decided at the core of metropolises like Lyon. Thanks to their dynamism, they contribute to the economic development of the French territory.

On the Greater Lyon's territory, this trend will increase with the implementation of the Metropolis of Lyon, effective on 1 January 2015, which will take on both the Greater Lyon's competences and these of the Rhone department. This environment will be even more favourable to synergies, innovation and to the launching of new strategies on the territory.

Find out more

The 2014 EY France attractiveness barometer is led by Marc Lhermitte, EY associate based in Lyon. It cross-references the reputation of European countries, including France, towards international investors, and the actual investments made in 2013.