ONLYLYON Tourism and Conventions: awarded the new category 1 classification in November 2012
26 November 2012
In November 2012 the Greater Lyon tourist office was awarded the new category 1 classification. The Greater Lyon Tourist Office and Convention Bureau, had been a 4 star office since 1998, something that few other tourist offices in France had achieved, an award which recognised the warmth of its welcome. The new classification, which rewards the work of the Lyon Tourism and Conference and the Greater Lyon teams, is a European level award and is a new measure of the quality of visitor services.
This recognition of the excellence of Lyon Tourist Office and Convention Bureau puts it among the top tourist offices in Europe not just in terms of welcome but also in terms of promotion and the development of digital tools.
ONLYLYON Tourism and Conventions: an entrepreneurial model in tune with new technologies
The category 1 award given to the Greater Lyon tourist office recognises:
- that the business has an entrepreneurialCreating, taking over, selling a business in Lyon model run by a highly competent and experienced director;
- the promotional work that forms a vital part of the implementation of the Office's national and international destination strategy run by the Leisure Tourism Department and the Conference and Trade Fairs Office;
- the effectiveness of its digital toolsDigital in Greater Lyon in improving the visitor experience and the promotion of the destination.
Since 2004 Lyon Tourist Office and Convention Bureau has been running a destination management programme based on:
- high performing and innovative digital tools:
- IPhone apps:
- traboules (alleys) (2011),
- painted walls (2012);
- promotional work in France and abroad (2011 figures):
ONLYLYON Tourism and Conventions: a major part of the economic development strategy
The rules that deal with the classification of tourist offices, dating mainly from 1999, have, over the years, come to be seen as less and less in tune with the new client base. A review of the classification rules was therefore undertaken by the Competition, Industry and Services Office (DGIS) and the French National Federation of Tourist Offices (FNOTSI) alongside Atout France in order to meet new requirements. This was implemented in June 2011.