ONLYLYON: launch of phase 2 and a new international communication strategy
9 March 2012
A press conference launched, on 2nd March 2012, phase 2 of ONLYLYON and the new campaign to promote Lyon's many advantages on an international scale.
A new image
The aim: to express the region's diversity and advantages!
The new video
ONLYLYON texts are written in English, the international language of communication chosen by all other cities to effectively address all types of public and markets around the globe.
The key steps that mark phase 2:
- to anchor the brand at a local level so that Lyon's citizens promote and support it;
- to develop the Ambassadors network abroad;
- to invest massively in social networks;
- to boost international press coverage;
- to develop the economic modele.