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Lyon in Italy in October 2013

24 October 2013

  • version française
logo ONLYLYON

Trip confirmed.

Destination of trip:

Milan (Italy), Turin (Italy)

Topics of the meeting:
  • Culture,
  • Good food,
  • Social cohesion,
  • Territorial marketing,
  • Tourism.
This trip relates to:
  • the partner cities of Lyon:

Promoting the gastronomy on board the France-Italy TGV in October 2013

Description

ONLYLYON Tourism and Conferences and the City of Lyon, in partnership with Rhône-Alpes Tourism and the SNCF France-Italy TGV, organised, for Thursday 24 October, a tasting event, featuring food from Rhône-Alpes, for everyone on the Milan-Paris TGV.

Lyon chef Frédéric Berthod from the restaurant 33 Cité also produced, for the Milan and Turin press, a tasting session on board the TGV, inviting them to discover what goes into the typical Lyon verrines prepared by him.

This operation was a new opportunity to promote Lyon and its gastronomy to the Italian market, a priority tourist market where campaigns for the general public and professionals alike have been carried out for many years by ONLYLYON Tourism and the City of Lyon.

Lyon is a popular destination for Italian visitors: in 2012, they were in the top 5 of foreign visitors to Lyon, representing 7.7% of foreign visitors.  They particularly like the Festival of Light - where they were in top place among foreign visitors going to the Tourist Office (15.7% in 2012) - but also the Lyon way of life and its gastronomy too.

Contact

Juliette Cantau

Métropole de Lyon - Economic development, employment and knowledge delegation

chargée de mission partenariats internationaux