Lyon in Italy in October 2013
24 October 2013
Promoting the gastronomy on board the France-Italy TGV in October 2013
ONLYLYON Tourism and Conferences and the City of Lyon, in partnership with Rhône-Alpes Tourism and the SNCF France-Italy TGV, organised, for Thursday 24 October, a tasting event, featuring food from Rhône-Alpes, for everyone on the Milan-Paris TGV.
Lyon chef Frédéric Berthod from the restaurant 33 Cité also produced, for the Milan and Turin press, a tasting session on board the TGV, inviting them to discover what goes into the typical Lyon verrines prepared by him.
This operation was a new opportunity to promote Lyon and its gastronomy to the Italian market, a priority tourist market where campaigns for the general public and professionals alike have been carried out for many years by ONLYLYON Tourism and the City of Lyon.
Lyon is a popular destination for Italian visitors: in 2012, they were in the top 5 of foreign visitors to Lyon, representing 7.7% of foreign visitors. They particularly like the Festival of Light - where they were in top place among foreign visitors going to the Tourist Office (15.7% in 2012) - but also the Lyon way of life and its gastronomy too.
Métropole de Lyon - Economic development, employment and knowledge delegation
chargée de mission partenariats internationaux