Hotels: hotel market trends in Lyon (France, Europe)

Lyon's hotels in 2009

Lyon, investing in "lifestyle" business class hotels

perspective du complexe hôtelier Part-Dieu/Villette à Lyon

Lyon Part-Dieu : perspective du complexe hôtelier Villette, 314 chambres © Architecte Arte Charpentier

Following the remarkable increase in business demand between 2003 and 2008 (29% more overnight stays in 4* hotels and 20% more in 3* hotels), Lyon’s hotels seem to have overcome the difficulties facing the French tourism and hotel sector. This is despite a slight decrease in footfall since 2007.

This continual expansion since the start of the century has seen a remarkable increase in the average price and average income in each category, as well as an increase in the total volume of rooms available.

Lyon’s hotels, including 4* establishments, managed to resist the economic difficulties encountered in 2009, suffering less than the majority of large cities in France.


High-quality hotel facilities

hôtel Royal à Lyon

Lyon’s hotel facilities have grown by 1,000 rooms since 2003, with a total capacity of 11,900 officially-recognized rooms as at the end of December 2009.

These are divided between 190 hotels, 100 of which are in Lyon itself.

Lyon enjoys a favorable position on the business tourism “map”:

  • whereas the average percentage of 3* and 4* hotels in France is 36%,
  • Greater Lyon boasts a rate of 42 %, higher than the majority of other major cities.

vue intérieure de l'hôtel Cour des Loges à Lyon

Increasing income per room in the majority of categories

Lyon has become a more competitive city in recent years, with:

  • the development of major facilities such as:
    • the 3,000-seat Amphitheater at the Convention Center,
    • several extensions to the Eurexpo exhibition center
  • marketing campaigns run by the Conventions Department of the Greater Lyon Tourist Office.

In 2009, the average room rate for luxury 4* hotels remained stable at €166, and €109 for standard 4*.

The average Revenue per available room grew by 17% between 2004 and 2009.


Hotels in figures...

Occupancy rates for hotels
  2004 2008 2009 Evolution 2004/2009
4-star 53.3% 61.3% 59.2% +11.1%
3-star 60.5% 63.7% 62% +2.5%
2-star 67.7% 73% 68,9% +1.8%
0/1-star 75.4% 71.6% 70.1% -7%
Total 65.7% 68% 65.7% NS

Average room rate (in €, tax excluded)
  2004 2008 2009 Evolution 2004/2009
4-star €130.6 €126.6 €121 -7.4%
3-star €73.7 €99 €100 +35%
2-star €52.3 €65.2 €69 +32%
0/1-star €32.8 €39.8 €42 +28%
Total €72.4 €77.1 €78 +7.7%

Average revenue per available room (REVPAR in €, tax excluded)
  2004 2008 2009 Evolution 2004/2009
4-star €69.5 €77.6 €72 +3,6%
3-star €44.6 €63.1 €62 +39%
2-star €35.2 €47.5 €47 +34%
0/1-star €29 €28.3 €30 +20%
Total €43.6 €52.3 €51 +17%

Source: Hotel Observatory of Lyon KPMG / Deloitte

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Contact

  • Etienne Duquesnoy
    Urban community of Lyon - DGDEI
    chargé de mission développement commercial et hôtelier

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