Tourism market trends in Lyon (France, Europe)
An accessible, dynamic, city connected to the world, 6 million visitors per year exceptional heritage and quality of life, first-class economic environment and large-scale hotel projects
Lyon, leading destination for urban tourism
Already a reference in business tourism, Lyon is without a doubt on the way to becoming a leading destination for urban tourism in Europe:
- with 6 million visitors in 2007,
- the city is right on the heels of wellknown destinations like Amsterdam, Berlin or Prague.
Lyon, in tune with business tourism needs
During the past few years, the needs of convention center clients have evolved. Representing a majority of foreigners, this clientele now favors destinations that are easily accessible and feature largecapacity, high-end hotel establishments.
- For this reason, Lyon attracts around 2.8 million business tourists each year*.
- In 2007, these visitors participated in around 27,200 events (+ 3% from 2006 to 2007).
Turnover generated by the conventions and meetings activity has consequently increased by
- + 52% in three years and represented
- 290 M€ in 2007.
A choice advantage for the Lyon economy
In 2007, Lyon welcomed 6 million visitors, including about 20% who were foreigners.
The summer of 2008 confirmed and amplified results that were already excellent, with a progression of around 5% as compared to the summer of 2007.
The success of internationally renowned exhibitions such as the one on Keith Haring or “Our Body” at La Sucrière has, of course, contributed to these positive results.
* Source: 2007 KPMG study.
Lyon: the 2nd largest area of exhibition surface in France
Exhibition structures proposed by the city are varied and high-quality.They are articulated around three major sites: Eurexpo, Cité internationale and the Gerland center.
These three infrastructures provide Lyon with the 2nd largest area of exhibition surface in France, after Paris.
Key figures for the tourist economy
- 6 million visitors, including about 20% who were foreigners
- Around 27,200 events at Lyon in 2007, including 139 fairs and shows
- Over 11,800 rooms in over 190 hotels
- 2,434,000 overnight stays generated each year by shows and conventions (2007)
- Length of stay: 1.6 nights on average for the conventions/ meetings segment
Hotel market trends in Lyon
After a remarkable increase in demand in 2007 (7%), the hotel market in Lyon seems to have been spared from the difficulties afflicting French hotels and tourism. As proof of the sector’s good resistance in the Lyon urban area, the average price per room is rising.
Related files
- Hotels: property and real estate magazine Lyon 2009 (PDF - 2.2 Mo)
- Attractiveness: magazine Lyon 2009 (PDF - 3.2 Mo)
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